Get More Accounting Clients
Accountants and Accounting Firms that are in need of marketing services can rely on Rocket Digital to help them grow their brands.
Rocket Digital Marketing has extensive experience working with clients in diverse industries including accounting and is adept at analyzing the unique aspects of a business and providing tailored solutions. Let’s take a moment to look at all we can provide.
Build A Marketing Plan For Your Accounting Firm
Having a plan and strategy for your accounting firm will help you stay focused, and building a monthly strategy to continue to bring in new clients. Marketing is something that has to be planned and successful marketing is just that and it will help you achieve your business goals.
Your Marketing Plan Should Include the Following
- Your UV (Unique Value)
Define what sets you apart from other accounting firms? This could include a statement of why your prospects should hire you instead of your competition? - SWOT Analysis (strengths, weaknesses, opportunities, threats)
This is defined as your strengths, weaknesses, opportunities, and threats. Before you start thinking about your ideal clients, you should know what you’re good at, and what can be improved. Be aware of your business risks and opportunities. - Ideal Clients - Business targets
Create a list of your ideal client persona, one great thing you can do is figure out who you are so you get an idea of who you would work well with. There is a tool called 21 Personalities that will help you figure out this. Draw up a list of the most suitable potential clients from this info. Start with local ones, then work outward. - List Your Services
Based on the Ideal Client, create a list of services that you think would be the most beneficial to your ideal clients. Ideally, have something that fits in your value ladder which you have to decide where you want to start. A lot of people start with a smaller fee item and then build upon that. Figure out which ones are likely to be of interest to prospects and which are the easiest sell. - Building Realistic Goals and Time Frames
Figure out exactly what are you aiming to achieve? You may be in your first year of business so you will have to produce content that people can find and value. Businesses succeed by putting in hard work and create content that helps users understand things better and educate a user. Set 3 month goals and measure your progress? - Marketing Schedule
Put together a marketing schedule of the actions you’ll take each month to reach your goals.
5 Essential Marketing Services for Accountants & Accounting Firms
- Website Design and Development – Does your website need sprucing up? Our team can design a custom site just for your business in WordPress, Drupal, or whatever content management system you prefer. Best of all, during our site redesigns we incorporate proven techniques for forms and calls to action that will bring in more business.
- Local SEO Content  – Our in-house staff of writers and editors will produce content for key areas on your site, such as the homepage, products, and services pages, blogs and news pages, and more. All of this work will be optimized for Local SEO and designed to increase visits to your site and gain more conversions.
- Pay Per Click – Pay-per-click marketing is a great way to get your business in front of qualified leads on channels like Google and Facebook. Our team can craft effective ads and run tailored campaigns targeting specific keywords, age, income, gender, location, and more.
- Video Production – Whether you’re looking to highlight your services, create an overview of your business, or anything else, our team’s able to film and produce videos to be used on your site and on other channels to help promote you.
- Social Media – Our team can write, edit, and post updates on diverse social media channels such as Facebook, Instagram, Twitter, LinkedIn, and more. We can additionally work to build your presence online and boost your follower count.
